SEO Terms & Concept Glossary

Clear definitions of web metadata, crawl budget, JSON-LD, SERP factors, and technical SEO terms.

Technical SEO

An HTML header link tag that indicates the primary, authoritative URL of a web page to prevent duplicate content penalties.

Code Example:

<link rel="canonical" href="https://example.com/page" />

Technical SEO

The maximum number of pages search engine spiders (like Googlebot) will crawl on a website within a given timeframe.

Structured Data

JavaScript Object Notation for Linked Data, the W3C standard format for adding Schema.org structured data to web pages.

Code Example:

<script type="application/ld+json">{ "@context": "https://schema.org", ... }</script>

Social Sharing

A metadata protocol created by Facebook that controls how web pages are presented when shared across social networks.

Code Example:

<meta property="og:title" content="Page Title" />

Search Engine

Search Engine Results Page — the page returned by search engines after a user submits a search query.

Technical SEO

A plain text file stored at a site root that instructs web crawlers which paths they are permitted or forbidden to access.

Code Example:

User-agent: *
Disallow: /admin

International SEO

An HTML link attribute used to specify the language and geographical targeting of a web page for international search.

Code Example:

<link rel="alternate" hreflang="en-US" href="https://example.com/us/" />

Standardized code inserted into a webpage to explicitly describe page content and entity relationships to search engines.